Find the insight
Read five customer comments. Separate a direct observation from your interpretation. Ask AI to group comments by theme and require a supporting quote for every theme.
Your activity
Follow the project instructions using fictional or permitted material. Save your result and note what you changed after review.
A one-page insight summary with evidence.
Check your work
Can you explain the decisions you made? What did you verify? Identify one remaining uncertainty and one improvement before moving on.
Build the brief
Choose one audience and one business objective. Give AI the insight summary, your positioning, constraints, and a sample of your brand voice. Request three campaign directions, then select one and explain your choice.
Your activity
Follow the project instructions using fictional or permitted material. Save your result and note what you changed after review.
A campaign brief with audience, message, channel, and success criteria.
Check your work
Can you explain the decisions you made? What did you verify? Identify one remaining uncertainty and one improvement before moving on.
Review before publishing
Check every product claim against a trusted source. Remove invented statistics. Read the work aloud, compare it with your brand examples, and design a small test with a clear success measure.
Your activity
Follow the project instructions using fictional or permitted material. Save your result and note what you changed after review.
A reviewed campaign draft and a practical test plan.
Check your work
Can you explain the decisions you made? What did you verify? Identify one remaining uncertainty and one improvement before moving on.